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Ideation and Critical Thinking,
(Sample Agenda)

This sample agenda provides an example of how two days devoted to assessing, shaping and
advancing specific ideas can be structured. This session can also be successfully collapsed into
a shorter, one-day workshop. For any workshop, GSI works closely with our clients to understand
the needs and expectations of the audience and tailors the agenda accordingly.


These two days are built around the GSI’s New Idea Assessment Tool (NIAT), which enables teams to assess how well an
opportunity fits the pattern of disruptive innovation. Further, the tool facilitates strategic conversations around the kinds of assumptions
being made and identifies critical areas that need to be explored while moving forward.

Day One: Identifying and Assessing Opportunities
8:30 – 8:45 a.m. Introduction & Objectives (Presentation)
  • Introductory remarks
  • Workshop objectives and road map for the day ahead
  • Individual introductions
8:45 – 10:15 a.m. Principles for Achieving New Market Growth (Presentation)
  • Disruptive innovation theory (“Tipping Point” innovation)
  • Aligning organizational capabilities for growth
  • Strategies for disruptive growth
10:15 – 10:30 a.m. Break
10:30 – 11:00 a.m. Creating Winning Strategies, Part 1: Identifying Key Jobs (Presentation)
  • Understanding the technology’s potential
  • Identifying “employers” who will hire the technology
  • Assessing impact on the value chain
11:00– 12:30 p.m. Describing Opportunities (Small group work)
Working with three pre-identified opportunities, the group breaks into small groups to come to agreement on the description of each opportunity (one opportunity per group), with particular emphasis on fleshing out the customer and the ultimate end user. Drawing on the innovation principles discussed during the first half of the day, each group will determine whether the target should be pursued with a disruptive or sustaining strategy. Groups join back together to briefly describe their opportunities.
12:30 – 1:30 p.m. Lunch
1:30 – 2:00 p.m. Creating Winning Strategies, Part 2: Shaping Meaningful Solutions (Presentation)
  • Patterns of success
  • Strategy assessment
2:00 – 3:15 p.m. Break
3:00 – 3:30 p.m. Assessing Opportunities (Small group work)
Each group performs a detailed assessment of their opportunity using GSI’s NIAT assessment tool. Each group prepares a brief summary of the assessed opportunity to present to the large group.
3:15 – 3:30 p.m. Break
3:30 – 4:00 p.m. Assessing Opportunities (continued)
4:00 – 4:30 p.m. Opportunity Reporting (Large group discussion)
Each group presents the opportunity, confirming the type of innovation, how the tool helped the team think differently, and the key assumptions made.
4:30 – 5:00 p.m. Wrap-up of the Day (Presentation and discussion)

Day Two: Taking Opportunities Forward
9:00 – 9:30 a.m. Where We’ve Been, Where We’re Going (Presentation and discussion)
  • Road map and goals for today
  • Question and answer session on concepts/issues covered during previous day
9:30 – 10:15 a.m. Creating Winning Strategies, Part 3: Building Winning Plans (Presentation)
Developing plans to identify key assumptions, experiment, and adapt
10:15 – 10:30 a.m. Break
10:30 – 12:00 p.m. Creating a Plan to Learn (Small group work)
Groups break out to complete the Plan to Learn. Teams examine the assumptions they’ve made during the previous small group work, identify methods for testing them, and prioritize what should be tested and when. Group leaders should capture input in the electronic version of the tool. Teams should prepare a summary report that includes the major assumptions that need to be tested, and the 3-5 immediate next steps to enhance the effort.
12:00 – 1:00 p.m. Lunch
1:00 – 1:30 p.m. Group Reporting (Large group discussion)
Each team presents the three critical assumptions to be addressed, how they can test them and the next three steps they would need to take to start implementing the Plan to Learn.
2:15 – 2:30 p.m. Break
2:30 – 3:45 p.m. Organizational Enablers of Innovation (Presentation and discussion)
Principles for developing a culture and process to encourage and manage innovation are presented and the group discusses what it will need to do to act on them.
3:45 – 4:00 p.m. Summary of Two Days (Presentation)

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